Advisory Shaped
by Thailand's Business
Landscape
Chedi Vow was founded on the understanding that meaningful consulting starts with listening — to the organisation, the family, and the context.
Back to HomeBuilt in Bangkok, Designed for How Business Works Here
Chedi Vow was established in 2014 by a group of advisors who had spent years working inside Thai conglomerates, regional development institutions, and cross-border joint ventures. What they observed — consistently — was that outside consultants often brought technically sound frameworks that failed when they encountered the realities of Thai family business culture, multi-generational ownership dynamics, or the specific texture of ASEAN partnerships.
The name reflects that founding intention. A chedi is a structure built to endure — grounded, purposeful, and rooted in place. A vow speaks to the commitment that serious advisory requires. When an organisation trusts us with its succession, its partnerships, or its long-term direction, we take that seriously.
Over the past decade, we have worked with family businesses navigating second and third-generation transitions, with international firms establishing collaborative ventures in Thailand, and with enterprises preparing their sustainability practices for a more demanding regulatory and investor environment. Our work is not templated — each engagement is shaped by what that particular organisation actually needs.
Our Mission
To help organisations make thoughtful, well-informed transitions and decisions — particularly in moments where the stakes are high and the right path forward is not obvious.
Our Approach
We begin every engagement with extended listening rather than rapid diagnosis. Structure and analysis follow, but only after we understand the human dynamics, the history, and the unspoken pressures at work.
Our Values
Discretion, honesty, and long-term perspective. We tell clients what we genuinely believe — not what we think they want to hear — and we measure success by outcomes that last.
The Advisors Behind the Work
Each member of the Chedi Vow team brings domain expertise, regional fluency, and a genuine investment in the outcomes of the organisations we serve.
Somchai Krairiksh
Founding Principal
Twenty years advising Thai family conglomerates on ownership transitions and governance reform. Former board adviser to several SET-listed holding companies.
Nattaya Wilaiporn
Head of Partnership Advisory
Specialises in cross-cultural joint ventures and ASEAN market entry. Has facilitated partnerships involving Thai, Japanese, Singaporean, and European principals.
Pimchanok Teeraphan
Sustainability Lead
Brings deep experience in ESG integration, stakeholder engagement, and sustainability reporting across manufacturing, property, and financial services sectors.
How We Maintain the Quality of Our Work
Client Confidentiality
All engagements begin with a mutual confidentiality agreement. Sensitive information shared during our work is never discussed externally, and our team members uphold this obligation without exception.
Senior Adviser Engagement
Every client engagement is led by a senior member of our team — not delegated to junior consultants mid-project. Continuity of the advisory relationship is something we protect deliberately.
Clear Scope Agreements
We document the scope, deliverables, and timeline of each engagement before work begins. Scope changes are discussed openly, and there are no surprise additions to the agreed fee.
Regional Expertise
Our advisors hold working knowledge of business environments across Thailand, Singapore, Japan, and wider ASEAN markets — reducing the gap between international frameworks and local realities.
Bilingual Delivery
Our work is conducted and documented in both Thai and English. This matters particularly in cross-cultural engagements where nuance and precision in both languages directly affects outcomes.
Post-Engagement Review
We conduct a structured review session at the conclusion of every engagement to assess outcomes, identify gaps, and make ourselves available for questions in the weeks that follow handover.
Business Consulting in Bangkok — Grounded in Regional Context
Chedi Vow operates from Bangkok's Bang Rak district — historically one of the city's most significant commercial and cultural corridors. Our location is not incidental. Being embedded in Bangkok's business community shapes how we understand the pressures, relationships, and timelines that our clients navigate.
Family-owned enterprises account for a significant share of Thailand's private sector output. Their transitions — whether between generations or into new market conditions — require advisory that understands the layered relationship between ownership, management, and family identity. This is not work that translates directly from Western corporate governance models.
Cross-border commercial activity across ASEAN continues to intensify, and the partnerships that form as a result frequently encounter friction that originates not in commercial disagreement but in cultural misalignment. Our cross-cultural advisory work addresses this directly, drawing on frameworks developed through actual engagement rather than theoretical study.
Corporate sustainability has shifted from a peripheral concern to a core strategic consideration for organisations operating in Thailand, particularly those with international investors, listed status, or exposure to global supply chains. Our sustainability advisory helps organisations move from compliance-driven thinking to integrated strategy.
Talk to Us About Your Situation
An initial conversation carries no commitment. We are happy to discuss whether our advisory approach is a good fit for what your organisation is facing.
Get in Touch